Sports/Fitness shots

The first step to creating a sports/fitness magazine cover is finding a model. The models typically have a lean build and go to the gym regularly. Most models only model for one type of sport or activity. Realistically, the looks alone of a model are important, but celebrities on a cover or in a magazine are driving the sales. Concerning clothing, in this field, solid colors work better than loud patterns or flashy designs. The imagery shouldn't have too many props; it should be simple and direct. When shooting a woman with bouncy and thick hair, some photographers use a light wind from a fan to add effect.

Lighting

The fitness cover expresses personality and looks. This is done with clamshell lighting. Clamshell lighting gets its name from the way the light sources are placed, with one light above and in front of the subject, with a second light or reflector in front of and below the subject. The resulting shape of the setup resembles an open clam but with a gap between the two shell halves. The top strobe is typically brighter, and a soft shadow is on the model's nose and jawline to create a natural look. The depth produces realism. Another way photographers show personality is through the positioning of the model. Turning the model sideways highlights the stomach definition, which fits perfectly in the sports/fitness genre.

Mise en scene

The mise-en-scene of a fitness magazine all uses similar elements to reinforce the themes.

The setting of average fitness magazines includes a blank color background or a gym/workout space. These also include props such as weights, medicine balls, chalk, etc. For example, Muscle & Fitness magazine incorporates dumbbells, barbells, kettlebells, and yoga mats throughout its imagery. These elements clearly emphasize the themes: strength and discipline. The uncluttered background is vital for success as well as fitted athletic wear. The body language and expression of the athletes or models are crucial to produce the right look. They are usually shot mid-workout, lifting weights, sprinting, or even stretching. Occasional bold accent colors are used for the energetic tone of an active lifestyle. This technique is also used by Muscle & Fitness.