For Buzzed, the mise-en-scene plays a vital role in how athletes are represented, how the brand identity is constructed, and how the target audience interprets imagery. In planning my photoshoots, I made real decisions about location, background elements, props, and lighting to achieve the visual language.
Primary Locations
- Gym environments (free weight area, squat racks, and turf zones)
- Outdoor training spaces (tracks, parks, stairways)
- Urban fitness spots (under bridges, and graffiti walls)
These locations reinforce our genre conventions of grit, effort, and urban athletics. They provide natural texture and movement opportunities that visually express strength and motion. The target audience actually trains or aspires to train at these spaces.
Rather than placing athletes in blank studio backdrops, Buzzed positions itself as a magazine in authentic performance culture over artificial glamour.
Athlete Placement
Heroic representation is established through centered framing.
However, Buzzed will aim to balance this by showing both male and female athletes in equal measure to avoid reinforcing traditional gender hierarchies often seen in sports media.
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