Production - table of contents wellness

Hi!

In the second half of my Table of Contents spread, I wanted to take the reader from the "Grit" of the gym to the "Flow" of recovery. This meant that there had to be a complete shift in the visual language while staying within the Buzzed brand umbrella.

The Digital Build in InDesign: I continued to use Adobe InDesign to create this spread to make sure that it felt like a cohesive spread. The folio, the line, and "BUZZED MAGAZINE" stayed at the exact same Y-axis coordinates as the Performance page to give it a professional look.

Typography & Font Choices:

The Masthead (Arial Black): I kept "BUZZED" in Arial Black to maintain consistency. Even in a calm section, the thick strokes communicate the strength and authority of the magazine.

The Content (Andale): I used Andale for the article titles (e.g., The Fuel Lab). Its "monospaced" look feels technical and precise, suggesting that our wellness advice is backed by data.

The Masthead: I continued to use Arial Black for the "BUZZED" title at the top. Even though this section is more relaxed, I continued to use the same font.

The Content: For the article list, "The Fuel Lab," "Mind Over Matter," etc., I continued to use Andale. This font is modern, sleek, and works perfectly for the "Wellness" section because it feels organized and clinical, like a health report or a meal plan.

The Sage Green Palette: I experimented with the InDesign Color Wheel to break away from the bold Red of the first page. I finally settled on a custom-made Sage Green.

Color Psychology: In the world of media, green embodies growth, nature, and serenity. With this shade of muted green, I’m sending a message to the reader that this section is about calming down and nourishing the body.

Consistency: To perfectly match the green underline and "WELLNESS" header, I created a custom Color Swatch in my InDesign library.

Photography & Composition: The image is of an original photograph of a meditation session.

Mise-en-Scène: I picked a location with grass and palm trees to incorporate the natural colors of the environment into the design of the page.

Framing: I placed the image on the left side of the page to provide white space for the text to breathe on the right. This is a common practice for wellness magazines such as Yoga Journal to make the page look less cluttered.

Final Reflection: By playing with the color wheel and font weights, I successfully created two distinct "zones" in my magazine. This proves that Buzzed isn't just about lifting weights—it’s a lifestyle brand that understands the importance of the "cool down."