Hey y'all, I just logged into Adobe InDesign, and now I'm approaching the production steps of my process for my table of contents.
The Performance Side of Buzzed
For my left-hand side Table of Contents, I wanted to replicate the "grit" that comes with intense training for athletics.
Technical Tools: I created this design using InDesign with a vertical split. I used "Arial Black" for my "BUZZED" title because it's a heavy font. Heavy fonts are "loud" and "aggressive," which are desirable for a sports genre.
Typography: I used Andale for my article titles, such as "The Warmup." I liked how this font had a "technical" or "digital" feel to it. It resembles a stopwatch or a timer that you'd find at the gym.
Color Theory: I used InDesign's Color Wheel to select a "heavy," aggressive Red. Red is a "high-energy" color that evokes heart rates and adrenaline, which are directly connected to weightlifting images.
Photography: I placed my original photo of the athlete lifting dumbbells on this page. I used portrait mode on my iPhone. I edited my photo to have higher contrast to make the lighting in the gym appear "sweaty."
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