After working on the high-energy gym pages, the "Fuel Lab" (Page 30) was a complete turnaround!
This is the Wellness side of Buzzed, so the tone had to change from "Work Out" to "Work Within."
The Vision:
I wanted to add "breathing room" with the design in InDesign. Although I kept the Arial Black for the "FUEL" part so that it still felt like the same magazine, I chose the Andale font for the "LAB" part of the title. This makes it feel a little more clinical and expert-led—like a lab report for your body!
I also chose to do the body text in All-Caps so that it felt clean and contemporary.
The Shoot:
I took these photos in a yoga studio. I made very good use of Portrait Mode for these shots. I wanted the background rafters and fans to be out of focus, and the focus to be entirely on the form and balance of the couple. It’s a very serene and quiet scene that fits in perfectly with the "Balance isn’t found, it’s built" headline.
Keeping it Consistent:
I think the hardest part was making sure the "Wellness" page didn’t look like a completely different magazine. I placed the Folio, or the page number and footer, in the exact same place as the gym pages by utilizing Master Pages. Although the color changed to a nice earthy brown, the consistency in layout keeps the whole project cohesive.
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